In collaboration with Tribu Expérientiel and on behalf of Telus, we created a brand activation consisting of a custom video station (videobooth) on the grounds of the IRONMAN in Mont-Tremblant. Family and friends of the athletes could record a short video of encouragement. A personalized visual with the athlete’s name was instantly integrated to the video. Then, our on-site sharing agents helped participants send the video to each other by email to keep this memorable souvenir. But above all, this video was projected on a giant screen with sound. Indeed, thanks to the RFID bracelet worn by the athletes, once they reached the last kilometers before the finish line, the video was instantly projected.
A one of a kind brand activation for friends and family as well as for the athlete, where the element of surprise just before the finish line adds a layer of strong emotions.
In 2019, over 7 days, that’s over 400 videos for the IRONMAN 70.3 | 845 for the IRONMAN | 4025 people in front of the camera.
In 2018, that’s over 420 videos for the IRONMAN 70.3 | 775 for the IRONMAN | 3875 people in front of the camera.
In 2017, that’s over 315 videos for the IRONMAN 70.3 | 365 for the IRONMAN | 2210 people in front of the camera.